While the idea seemed to have good intentions, this irked me quite a bit. Why should women have to have a different energy bar then men? Why was the original bar made for men, and had to adapted to fit the needs of women? From a feminist lens, this phenomenon can prove to be quite troublesome.
Upon further examination of Luna Bars vs. Clif Bars, the distinctions between the two become quite clear. The packaging says a lot about the product, with Clif Bars bolstering a tough man rock climbing in the mountains, while the Luna Bar displays a calming scene with night skies and people doing yoga. For a company to have to tone down the so called 'manliness' of their original product to fit the needs of women shows the male domination of this industry.
It seems as though most foods are geared towards one gender over another. For example, a nice and juicy steak is considered a manly food, while a chopped salad is considered feminine. A man would be caught dead ordering a light salad for their dinner, while a woman would most definitely frowned upon if she were to order a large steak. In many languages, such as French and Spanish, all nouns, including all foods, are assigned their own gender. This may be interesting to examine: are the gender assignments in other languages reflective of their societal tendencies?
In French, the word salad is in fact feminine: la salade. And as you might guess, the word steak is masculine: le bifteck. This shows that our language matches the way this food is thought of. Maybe the language usage has something to do with it and maybe it doesn't, but all I know is that the way in which we speak about things certainly reflects their societal norms.
Peace out, and rock on.